Wednesday, 28 March 2012

Time to Dispel the Myths!

So we are probably all at one time or another guilty of 'judging a book by its cover' or writing things off before even trying them or giving them a chance - for me it was olives, then I actually tried them and now I can't get enough of the things!  Anyway in November Attic will have been open for 4 years and we are still amazed how many people are pleasantly surprised when they step inside the store for the first time as we are often not what they expected us to be.  So based on this I have decided it is time to correct these misconceptions and dispel the myths.


1. "Attic is that expensive shoe shop" - the shop may look expensive in appearance but in fact our shoes start at £30.  This summer we have many sandals that range from £30 to £65 and also wedges that start from £60, so not only cheaper than a lot of high street shops but also our fellow footwear retailer located next door to us.  Ofcourse we like to offer a wide range of both styles and price points and so we do have more expensive styles but never anything at top end designer prices and we are also always lower than shops such as LK Bennett and Russell & Bromley.

Holster from £30

2. "Attic only sells high heels" - it is true we do sell high heels and our Lola Cruz evening shoes are one of our best sellers.  They are certainly 'Wow' shoes and perhaps people remember them more because they are so amazing and therefore forget we also sell French Sole and Bloch ballet flats, J-shoes and H by Hudson mid heel styles and flats and ofcourse for summer the Aspiga beaded flip flops and the Kato espadrilles, also only £30. So high heels are actually only a small percentage of our styles on offer.





3. "Attic is too young for me" - when we first opened we thought our market would be smaller than it is.  We have found that we sell shoes to 18 year olds as well as 65 plus women.  Anyone who is after good quality, different, stylish, elegant and reasonably priced footwear comes to Attic. Bored with the high street and don't want to look like everyone else then Attic has the answer.

Although there may be more misconceptions out there the above are the opinions that are usually quickly changed once customers have stepped inside Attic.  Ofcourse I haven't even mentioned the friendly staff and the excellent customer service!

Vx

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